shu uemura art of hair Netsu Design Blow Dry Cream - Styling Primer and Heat Protectant, Adds Volume and Smoothness, Medium Hold and Flexible Control, 5 Fl Oz

Achieve maximum volume and lasting body with Shu Uemura's Awa Design Blow Dry Cream. This stylist-loved formula creates root lift and leaves hair silky and soft to the touch. It provides medium hold and flexible, long-lasting control, leaving hair with a lightweight and natural-shine finish. Inspired by the Japanese art of minimalism, "awa" means "bubble" in Japanese, representing the maximum volume and soft, non-crunchy finish. Netsu Design Blow Dry Cream also protects hair from heat damage up to 450°F and tames frizzy hair for a sleek, shiny blow dry. It's re-workable for versatile looks with a natural feel and long-lasting hold.