Pureology Hydrate Soft Softening Treatment For Dry, Color-Treated Hair Nourishing Treatment - Adds Softness, Sulfate-Free, Vegan

Product Description Pureology Hydrate Soft Rose Softening Treatment nourishes and softens dry, color-treated hair with key ingredients Shea Butter and Almond Oil and a signature aromatherapy blend of Red Fruits, Rose, and Amber. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Brand Story Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate® fomulas while caring for our planet.