Joico Blonde Life Brightening Masque | For Blonde Hair | Instant Hydration | Neutralize Chlorine & Detoxify Hair | Add Softness & Smoothness | Sulfate Free | With Monoi & Tamanu Oil | 5.1 Fl Oz

Product Description This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy just on-tone, crystal-clear perfection here. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.