ATTITUDE Liquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Unscented, 40 Loads, 67.6 Fl Oz

Formulated with naturally derived ingredients, this laundry soap packs excellent detergent power and is free of enzymes. Clean, powerful, and gentle on everything you love, it is designed to be effective even in cold water, saving you energy, as well as gentle enough for your most delicate machine-friendly fabrics, and powerful enough for your dirtiest clothes. This EWG Verified formula meets the highest standards of safety, made without bleach, SLS, SLES, colorants, alcohol, or formaldehyde. Powered by 98% naturally derived ingredients, it effectively lifts stains, tackles odors, and cuts through grease, all while being safe for both HE and conventional machines. Each bottle gives you up to 40 loads of fresh, clean laundry, ideal for people who are sensitive to fragrances. Gentle enough for whites and colors, this formula performs at all water temperatures and keeps your clothes, towels, and linens clean, without fading or damage. Plus, it’s 100% vegan and cruelty-free, because caring for your clothes shouldn’t come at the expense of your values.